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About Us
Choices for Sellers - Rebates for Buyers
Tony Brunner is Broker/Owner of Select Realty Services. He has been a licensed
California Real Estate Broker since 1985. He is a licensed California
General Contractor. He has a Law Degree from Oxford University and is an Attorney, admitted
in the State of New York.
Tony's professional background is in commercial, industrial and residential real estate financing, development, construction, management, leasing and sales in the U.K., Hong Kong and U.S.A.
Says Tony, "I was drawn to the flat fee consulting model of real estate practice because I am uncomfortable with the conflict of interest inherent in the traditional listing arrangement and the image of the real estate agent as "salesperson" as opposed to "professional."
"In the traditional contingency fee listing arrangement, agents are not disinterested parties. They are attached to the outcome. They want to get paid. The only way this happens is if there is a sale - even if it is not in their client-seller's or client buyer's best interest."
"This tends to affect the mindset of the listing agent from the very beginning. For the listing agent, obtaining the listing is actually more critical than the ultimate sale. In my view, this makes agents listing FSBOs uncomfortably like lawyers chasing ambulances."
"Then again, the contingency fee model does not recognize the fact that it really takes no more effort to sell a $600,000 home than a $300,000 home. Yet the fee is doubled. In my opinion, while a "value added" element based on the value of the property is legitimate, an enhanced fee is mainly justified to the extent of proportional risk exposure and Errors & Omissions issues."
"Our philosophy also goes to how we treat buyers. We offer significant rebates based on the buyer saving us time and effort by using the search capabilities of the Multiple Listing Service, which is newly available on the Internet, and then doing his or her own initial follow up and research on properties and neighborhoods. We provide on our web site the Internet-based tools necessary to do this."
"Personally, I would prefer a professional fee structure modeled on the CPA's, where the client selects the level of service desired. The agent is then positioned, not as a salesperson, but rather as a consulting technician, tactician, transaction engineer, and facilitator."
Click here for Tony's article on the FSBO Revolution.
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