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OR SALE BY OWNER
Select Realty Services: " You Decide - We
Provide"
For Sale By Owner Support Services
Palm Springs Desert Area Homes, Condos and Real Estate
JOIN THE “FOR SALE BY OWNER” REVOLUTION
By Tony Brunner
Everyone would like to save those big commission dollars and sell “By Owner.” Unfortunately, while many homeowners have tried this, most have failed. But now it is a real option! In fact, your success is all but guaranteed, when you take advantage of the revolution in For Sale By Owner (FSBO) real estate services.
The Revolution
Arthur D. Little Company, in its 1999 survey for National Association of Realtors, shocked the industry. It predicted that in this decade the number of FSBOs will double to 40% of available homes, up from less than 20% around 10 years ago. This amounts to nothing less than a revolution!
It means that the role of today’s real estate agent will be largely transformed from commissioned salesperson to fee-paid consultant. This will result in the conversion of the realtor’s traditional one-size-fits-all commission-based service into a reinvented à la carte menu of fee-based services. In fact this is already happening.
With Microsoft Powerpoint, you can read the Arthur D. Little report online at: http://www.realtor.org/vlibrary.nsf/pages/files4/$FILE/little.ppt.
The Driving Force
What is driving this? It is all about the knowledge
available to the home seller on the Internet. The broad message is: “If you
want to sell By Owner, you now have all the information you need to do it
successfully.”
Knowledge is power and the power has shifted to the FSBO seller. Until recently, the real estate community had all the power because it had a virtual lock on the information necessary for successful home selling. This is not to say that selling “by owner” was impossible. It was just very difficult. This was due to lack of ready access to information. But now things are different. So what is new?
- Easy Internet access to the listing and sold inventory, either on the web-published Multiple Listing Services or through Title Company data.
- Other “insider” information related to marketing and the sales transaction itself provided on the Internet by Escrow Companies, Title Companies, and real estate directories.
- Specialized FSBO advertising and service sites on the Internet that include information about previously little publicized owner financing and marketing methods.
The Changing Dynamic
The old and unfortunately still ingrained “predatory” approach of the real estate agent is to “stalk” the unwary FSBO seller, wait for likely failure, and then move in to “snap up” the listing (and a full commission) ahead of the competition.
However, some forward thinking real estate companies are responding to the new market conditions by selecting and packaging information and services with the specific aim of helping the FSBO seller actually achieve his or her goal. What a concept! One such pioneering company is Select Realty Services of Southern California.
The Cutting Edge
Select has adopted a specialized approach to the FSBO market by providing the tools for any home seller in the Greater Palm Springs Area to sell "by owner" with confidence. Select is promoting the type of "self-service" model of real estate transaction predicted by the Arthur D. Little report.
"You can
get rid of the broker, but you cannot get rid of the broker's work”
is an old caution for those who intend to sell their homes “By Owner.”
However, those who are prepared to do the work can use Select's program to approach a FSBO project with confidence and avoid the
exhaustion that causes so many to “give up” under the old system, and just
list the property out of frustration.
Join the FSBO Revolution
It is a given that the FSBO seller is strongly motivated to save commission dollars and earn a big payday. This desire, when combined with access to the MLS and the availability of "seller's choice" professional transaction consulting, gives today’s FSBO seller a better chance of success than ever before.
© 2003 Tony Brunner
- Tony Brunner is a California real estate broker, licensed general contractor, and a New York attorney. He is owner/broker of Select Realty Services.
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